Escola Muuu
2006

This consisted in introducing Escola Muuu to the public and in developing a festival for graphic designers and created by graphic designers. This was a new project, previously unheard of, and with a  slightly different format. We used publicity topics with a dose of humor. Of course, there was no lack of comparisons with similar products, using false statistics, 2 for the price of 1, last chance to buy…, the famous 9 out of 10 dentists recommend, and the word “new”…

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